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WHO'S READING THIS?

Hey. I'm a designer
who likes to make
things people enjoy
using. 

SUBSCRIPTION STRATEGY

AI-AUGMENTED WORKFLOW

RETENTION & GROWTH

PSYCHOLOGY BACKED DESIGN

CURSOR · CLAUDE · FIGMA

DESIGN LEADERSHIP

B2C · B2B · SAAS

RECENT WORK from CHATBOOKS

Real problems.
Real outcomes.

These shipped, had users, and moved numbers.

They also are password protected, email me to get the password.

(except this one)

CHATBOOKS

Photo apps are good at storage.
Not at meaning.

Every month, a mom takes hundreds of photos. Most of them are never seen again. I built an AI-powered recap that turns a camera roll into a story — and gives her a ritual she didn't know she was missing.

Smartphone showing the Chatbooks app with a Monthly photo ritual for mom
3 Days

CONCEPT TO WORKING PROTOTYPE ON DEVICE

0-1

SwiftUI · React Native · Expo · Anthropic

PASSWORD REQUIRED

CHATBOOKS

$13.7M ARR from a cohort with no product built for them.

110,000 subscribers documenting baby's first year with a generic calendar-month subscription. I designed the end-to-end experience from scratch.

Phone showing Chatbooks app with Baby's First Year product designs
$10M

INCREMENTAL ARR PROJECTED

2.2→5%

MARKET CAPTURE

PASSWORD REQUIRED

CHATBOOKS

Three phases. One compounding thesis.

150K subscriptions canceled in 2025. Most didn't have to leave. Three versions of the same save flow, each one sharper than the last.

Phone showing chatbooks app with out cancellation save
23%

FEWER CANCELLATIONS

89%

RETAINED AT 30 DAYS

NO PASSWORD
2024-2026
GROWTH

CHATBOOKS

Five flows walked into a bar.
One came out.

25% of users said it wasn't easy. We redesigned the whole thing. Then they didn't say that anymore.

Phone showing chatbooks app book edit
2%

PRINT RATE INCREASE

30%↓

SUPPORT TICKETS

PASSWORD REQUIRED

SOME COMPANIES I'VE DESIGNED FOR

Chatbooks

Fiverr

HP

Alimetry

Morning Brew

Reconnect

SELECTED FUN PROJECTS

Things I made for fun.

Not every project needs a brief. These exist because a problem was annoying enough to fix, or an idea was interesting enough to follow.

Computer with Reverse Karaoke game

GAME · BUILT WITH CURSOR

Reverse Karaoke

A fully functional game, idea to shipped product, built entirely with Cursor. No dev handoff. No waiting. Proof that the gap between "I have an idea" and "it exists" is now mostly a design problem.

Computer with travel application made with AI

APP · BUILT WITH CLAUDE + CURSOR

A travel app I built for myself with AI

Trip planning tools are either overwhelming or not what I am looking for. I built my own — a personal app for organizing itineraries, documents, and trip info in one place. It exists because I needed it. 

Screenshot of a commercial from Fiverr and Four Seasons Total Landscaping

CAMPAIGN · FIVERR × SUPER BOWL LV

That Four Seasons Total Landscaping Campaign

Was part of Fiverr's Super Bowl LV campaign alongside FSTL — the press conference, the whole thing. Brief moment of national television. Permanent story at dinner parties.

ABOUT

Here's who you're
actually hiring.

I'm a designer who's obsessed with why.

Psychology background. Self-taught designer. Nine years building products people actually use.
 

I want to know the problem before the solution. Bring me a brief and I'll make sure we're solving the right thing. I move fast — AI compresses the early work so I can get to the real stuff sooner. Not a shortcut. A multiplier.

Leigha Miceli, Product Designer

BEYOND THE PORTFOLIO

The stuff that makes my work better.

You're hiring a whole person. Here's a little more about what fills my cup.

Cooking

Molly Baz, Alison Roman and Andy Baraghani on repeat. Favorite Recent Meal: Theodora, Brooklyn. Best spot in Orlando right now: Coro. Will absolutely talk about food for too long.

Traveling

Met my partner in Iceland. Proposed in Thailand. Got married in Tulum. Spent 4 months solo in Southeast Asia. Latest: UK & France. Next: Portugal

Reading

Targeting 35 books this year. Current favorite: Circe. If you have a recommendation, I will read it and report back. That's a promise.

Family

My whole world - my partner Audean and two kids Tula and Milo.

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