Fiverr × Four Seasons
Total Landscaping
Super Bowl commercial assets and a full website redesign for the meme that became a Fiverr campaign.
CLIENT
Fiverr
DELIVERABLES
Commercial assets + website redesign
VIEWED BY
~91M people
CAMPAIGN
"Opportunity Knocks" — Super Bowl LV
01
BACKGROUND
The most unlikely Super Bowl brief
When Fiverr approached me to work on their Super Bowl LV campaign, "Opportunity Knocks," featuring Four Seasons Total Landscaping, I genuinely felt it. If you missed this cultural moment: Four Seasons Total Landscaping was the small Philly landscaping business that accidentally became the site of a blockbuster press conference — one that was very clearly meant for the Four Seasons Hotel. Iconic.
This was one of those rare opportunities that arrives with equal parts absurdity, cultural relevance, and creative lift. I said yes immediately.
"It sits exactly where I love to work: culture × humor × strong design."
02
SCOPE
Two distinct deliverables
DELIVERABLE 01
Super Bowl Commercial Assets
Visual design elements featured directly in Fiverr's "Opportunity Knocks" Super Bowl LV commercial. Subtle but undeniably there — and seen by 91 million people on game day.
DELIVERABLE 02
Four Seasons Total Landscaping Website Redesign
A full redesign of the FSTL website — giving the brand a digital presence that matched the surreal, meme-brained energy of the moment. (They've since made changes. Not my doing.)
03
THE WORK
What I actually made
For the commercial, the brief called for visual elements that could hold their own in a production that was leaning hard into the absurdity — designed artifacts that felt authentic to Four Seasons Total Landscaping's accidental fame without winking too hard at the camera.
Website redesign
The website was the longer-form design challenge. Four Seasons Total Landscaping had become a cultural artifact — the redesign had to honor that without making it a joke. The goal was a real business website that happened to have extraordinary brand awareness, designed with the same meme-brained energy that made the moment famous.
Design Approach
The brief didn't ask for irony — it asked for a real, functional website for a real business that happened to be briefly the most famous parking lot in America. The design treated it with full seriousness, which is exactly what made it work.
03
CONTEXT
What being Fiverr Pro means
This project came through Fiverr Pro — a vetted tier of the platform reserved for top-performing freelancers. Fiverr reached out directly to Pros for the campaign, which means the brief arrived as a trusted partnership rather than a cold pitch. That context matters: I wasn't bidding on this work. I was selected for it.
03
REFLECTION
What this project was really about
On working at cultural scale
Design that lives inside a Super Bowl commercial is design under a different kind of pressure. It has to work at a glance, at broadcast resolution, in a 30-second window where attention is already contested. Every visual decision is load-bearing in a way that product design rarely is.
On the humor constraint
The hardest brief is the one that asks for sincerity inside absurdity. Playing it straight — treating FSTL like the real business it is — was more interesting and more respectful than leaning into the joke. The meme had already done the funny part. The design just needed to be good.
On freelance credibility
This project arrived through Fiverr Pro at a time when I was building my freelance practice. Having commercial work seen by 91 million people is not something most freelancers can say. The brief was unusual. The scale was unusual. The lesson was to always say yes to the weird ones.
On culture × design
My favorite design problems live at the intersection of cultural moment and craft. Not just "make it look good" — but "make it mean something in the specific context it exists in." Four Seasons Total Landscaping had that. I'd take that brief over a normal one any day.